SEO for contractors
SEO for tradesmen, done for you
SEO is the work that helps you show up in Google’s normal results and on Maps when someone near you searches for your trade. GEO does the same for AI tools like ChatGPT and Google’s AI answers. We do that work for you, alongside the adverts that bring in enquiries straight away.
- Free setup
- Free website if you need one
- One client per trade per area
- Month 4 on us if we miss the goals
Your Building Ltd
Services
“Came out the same day and explained everything. Tidy work.”
Example review
The work we do
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Your Google Business Profile
The listing that shows on Google Maps. We set it up or sort it out: the right categories, your services, the towns you cover, photos and regular updates.
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Reviews
A simple way to ask every customer for a Google review, and replies to the ones you get. Reviews are one of the first things customers look at.
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Pages for your jobs and towns
A page on your website for each job you want more of and each town you cover, written for the way your customers search.
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Your details, the same everywhere
Your business name, address and phone number matching on your website, your Google profile and the directories that list trades.
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The technical side
A fast website that Google can read properly, with the behind-the-scenes information that tells search engines what you do and where.
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GEO: the places AI tools look
AI tools build their answers from websites, reviews and listings around the web. We work on what they read about you, so you’re better placed when someone asks one for a trade near them.
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Plain reporting
What’s changed, what people searched for and what came in, in plain words.
It works best alongside the rest: Google and Facebook adverts bringing in enquiries, every one checked and texted to your phone. See everything we do for trades.
SEO for your trade
Each trade’s customers search differently. Here’s the SEO work we do for each.
Where a tradesman can show up on Google
There are four main places a tradesman can show up, and they work differently.
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The adverts at the top
Google Ads are paid adverts: you pay when someone clicks. They can bring in enquiries as soon as they’re live, which is why we run them alongside SEO.
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The map
The map listings come from your Google Business Profile. How near you are, your reviews and how complete your profile is all count, and that’s where local SEO starts.
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The normal results
The websites underneath. Your site needs a page about each job and each town people search for.
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AI answers
Google’s AI Overviews and tools like ChatGPT answer questions like “who’s a good roofer near me?” from reviews, listings and websites. GEO is the work on those sources.
How the work runs
SEO builds up over months, so it runs in a set order.
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First, a look at where you stand
Your Google Business Profile, your website, your reviews and how you show up for the searches that matter to you. We agree which jobs and towns to work on first.
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Then the foundations
Your Google profile completed and corrected, your name, address and number matching across the main directories, and anything on your website that stops Google reading it fixed.
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Then reviews and pages
A simple way to ask every customer for a review and regular posts on your Google profile, plus, on the bigger plans, new pages for the jobs and towns you want.
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Reporting you can read
What changed, what people searched for and what came in, in plain words. How often depends on your plan.
Four things you can do yourself today
Whether or not you work with us, these help, and none of them cost anything.
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Ask every customer for a review
Send the link by text the day you finish, while they’re pleased. A steady trickle beats a burst every year or two.
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Fill in every part of your Google profile
Categories, services, the areas you cover, opening hours and a proper description. Blank boxes are a missed chance.
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Use the same details everywhere
The same business name, phone number and address, written the same way, on your website, your Google profile and every directory.
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Add photos of real jobs
A few new photos on your Google profile every month show you’re active, and gives customers something to look at.
A real result
A roofing and exteriors company
- £4k
- spent on adverts
- £180k
- of work from the jobs they brought in
Google and Facebook adverts, with every call tracked. From the client’s own records.
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★★★★★
“RareBear are a great SEO team to work with. Very knowledgeable and easy to work with.”
Carol R., Find Open Days, SEO client
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★★★★★
“RareBear has a good knowledge and understanding of what was required and completed all the required jobs quickly and successfully and would certainly use again.”
Craig A., AOS Online, Google Ads client
100% job success and Top Rated Plus on Upwork, across 170 jobs
SEO on its own, or with the rest
SEO and GEO can be a single service, or part of a plan with the adverts and your website.
What’s included
- Adverts that bring in enquiries
- Every enquiry checked and texted to you
- More of the jobs you want
- Your own page with every enquiry
- A website, free if you need one
- Google, Maps and AI search
- Social posts that show you’re busy
Our promises
- Month 4 is on us. If we haven’t hit the goals we agree in writing by the end of month 3, month 4 of our fee is free while we put it right.
- One client per trade per area. While you’re with us, we won’t run adverts for another firm in your trade in your area.
- Free setup. Setup costs nothing when you sign up for 3 months, with a website included if you need one.
- Everything stays yours. Advert accounts and the website are in your name, and go with you if you leave.
One flat monthly fee with no VAT added, as we’re not VAT registered. Advert spend is paid straight to Google and Facebook. Three months to start, then 30 days’ notice.
Get your plan and priceFrequently asked questions
A few things people often ask. If you have other questions, just book a call.
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What’s the difference between SEO and Google Ads?
Google Ads are the paid adverts at the top of Google: you pay when someone clicks, and they can bring in enquiries straight away. SEO is the work that helps you show up in the normal results and on Maps underneath, where you don’t pay per click. Most trades do best with both: adverts for enquiries now, SEO building up alongside them.
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What is local SEO?
Local SEO is SEO aimed at the towns you work in: your Google Business Profile, your reviews, pages for each town and your details matching across the web. For a trade business it’s most of what matters.
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What is GEO?
GEO stands for generative engine optimisation. It’s the work that helps AI tools like ChatGPT and Google’s AI answers find and understand your business, so you’re better placed when someone asks one for a trade near them.
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Can I have SEO on its own?
Yes. SEO, local SEO and GEO can be a single service, or part of a package with the adverts and your website. Answer a few questions on our plan page and we’ll show you the price for what you want.
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Will you work with other firms in my trade near me?
No. We take one client per trade per area, so we’re never working to put your competitor down the road ahead of you.
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How long does SEO take for a tradesman?
It builds over months rather than weeks, and how quickly depends on your area, your competitors and where you’re starting from. That’s why we run adverts alongside it: they can bring in enquiries while the SEO work builds.
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Do I need a website for SEO?
Your Google Business Profile can show on the map without one, but a website gives Google and AI tools far more to go on and lets you have a page for each job and town. If you haven’t got one, it’s free with every plan.
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Is SEO worth it for a sole trader?
Usually, yes, as local SEO: a complete Google profile and a steady flow of reviews. They cost little, and they’re what puts you in the running on the map in your own area.
Who we work with
- Marketing for plumbers
- Marketing for electricians
- Marketing for roofers
- Marketing for builders
- Marketing for heating engineers
- Marketing for landscapers
- Marketing for carpenters and joiners
- Marketing for painters and decorators
- Marketing for handymen
- Marketing for kitchen and bathroom fitters
- Marketing for window and door fitters
Different trade? We work with most home-service trades. Tell us about yours.
Free guides for trades
- How to choose a marketing agency for your trade business
- How to get more of the work you want as a tradesperson
- How to set up a Google Business Profile and get on Google Maps
- How to get more Google reviews as a tradesperson
- Is Checkatrade worth it? The Checkatrade alternatives for trades
- Google Local Services Ads in the UK: a guide for trades
- Trades online in Norfolk and Lincolnshire: 2026 research
Ready?
Let’s build you a lead generating machine.
Answer a few quick questions about your business and we’ll show you the plan and the price that fit. No hard sell.