More of the jobs you want, straight to your phone
Marketing for building firms and construction companies
Building work is big money for the customer, so they take their time and look you up properly. We run the adverts that start those conversations, check every enquiry, and make sure everything they find when they look you up says you’re the firm to trust.
- Free setup
- Free website if you need one
- One client per trade per area
- Month 4 on us if we miss the goals
Our own research
Builders near us, in numbers
We looked up the 604 building firms with a website between Norwich, Peterborough and Lincoln. The typical one has 3 Google reviews, and 76% have fewer than 10. That’s the bar customers compare you against, and it’s lower than most people think.
- building firms with a website we looked up
- 604
- Google reviews for the typical one
- 3
- have fewer than 10 Google reviews
- 76%
- had a website that wouldn’t load, had no padlock or showed a warning
- 11%
From Google Maps listings for 3,182 trade businesses with a website between Norwich, Peterborough and Lincoln, checked by RareBear in September 2026. “Typical” means the one in the middle: half have fewer, half have more. Read the full research.
How your customers find a builder
They pick up their phone and search. These are the kinds of things they type, and our adverts show you when they do.
- builders near me
- builder in [your town]
- house extension
- loft conversion
- garage conversion
- renovation builders
What they check before they ring
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Finished jobs
Photos of real extensions and renovations, on your website and in your adverts, do more than any sales line.
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Memberships
If you’re with the Federation of Master Builders or TrustMark, we make sure customers see it.
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Staying visible
Customers can take months to decide. Adverts that remind people who’ve already seen you keep your name in front of them.
The year for builders
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New year
People plan the year’s projects, so plenty of building enquiries start in the first few months.
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Spring and summer
The busy months for outside work. If the diary fills up, the adverts can be turned down or moved to next year’s projects.
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Autumn
Indoor work, conversions, and people planning for the following spring.
The building jobs we can aim your adverts at
Choose the ones you want, and we leave out the rest.
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Extensions
Single and two-storey extensions. Customers often have drawings or planning permission already, so the form asks.
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Loft and garage conversions
Planned projects people research for months, often comparing several builders before they pick one.
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Renovations
Whole-house work on older properties, often soon after someone buys one.
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New builds and commercial work
Self-builds, small developments and commercial jobs, with a page of their own that speaks to developers and businesses.
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Groundwork and smaller jobs
Driveways, walls and repairs. Only advertised if you want them; plenty of builders don’t.
What the enquiry form asks your customers
The answers arrive with the text, before you ring back.
- What’s the project?
- Do you have drawings or planning permission yet?
- What’s your rough budget range?
- When are you hoping to start?
- What’s your postcode?
- Can you add photos or drawings?
How we set up adverts for builders
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Each type of work advertised on its own
Extensions, conversions and renovations each get their own adverts, so someone planning a loft conversion sees your loft conversions.
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Your finished projects
Real extensions and renovations you’ve built, with a line on each, in the adverts and on the website.
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Budget and timing first
The form asks the budget range and start date, so you can see who’s serious before you go out to price.
Websites and SEO for builders
A builder website, free with every plan
Your finished projects shown properly, a page for each type of work, and an enquiry form that asks about budget and timing.
Websites for builders and construction companiesSEO and GEO for builders
People planning an extension search for months. SEO is the work on your Google profile, reviews and project pages that helps you show up on Google and Google Maps while they look; GEO does the same for AI tools like ChatGPT.
SEO for builders and construction companiesA real result
A roofing and exteriors company
- £4k
- spent on adverts
- £180k
- of work from the jobs they brought in
Google and Facebook adverts, with every call tracked. From the client’s own records.
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★★★★★
“RareBear were an excellent resource for our digital marketing strategy. Will definitely hire again.”
Lance A., DevOpSec, Marketing client
100% job success and Top Rated Plus on Upwork, across 170 jobs
Everything else we do for builders
Every plan for builders is built from the same parts, enquiries first.
What’s included
- Adverts that bring in enquiries
- Every enquiry checked and texted to you
- More of the jobs you want
- Your own page with every enquiry
- A website, free if you need one
- Google, Maps and AI search
- Social posts that show you’re busy
Our promises
- Month 4 is on us. If we haven’t hit the goals we agree in writing by the end of month 3, month 4 of our fee is free while we put it right.
- One client per trade per area. While you’re with us, we won’t run adverts for another firm in your trade in your area.
- Free setup. Setup costs nothing when you sign up for 3 months, with a website included if you need one.
- Everything stays yours. Advert accounts and the website are in your name, and go with you if you leave.
One flat monthly fee with no VAT added, as we’re not VAT registered. Advert spend is paid straight to Google and Facebook. Three months to start, then 30 days’ notice.
Get your plan and priceFrequently asked questions
A few things people often ask. If you have other questions, just book a call.
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Our jobs take months to win. Will adverts still work?
Yes, but they need to keep reaching people after the first visit. On Full Growth we run reminder adverts to people who’ve already seen you, so you stay in mind while they decide.
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Can you advertise the type of building work we want?
Yes. You tell us the jobs you want more of and we aim the adverts and the enquiry form at them.
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Can you add pages to our website for each service and town?
Yes. On Full Growth we add pages for the jobs and towns you want to win, so people searching for them land on a page about exactly that.
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Do you help with planning permission?
No. That’s between your customer and their architect or designer. What we can do is make the enquiry form ask whether people have drawings or permission yet, so you know where each project stands.
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Can you help us win commercial or contract work?
Yes. Commercial buyers check accreditations, insurance and past projects, so they get a page of their own and adverts aimed at them.
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Is it worth showing our FMB or TrustMark membership?
Yes, if you have it. People spending tens of thousands look for memberships, warranties and insurance, so we put yours where they’ll see it.
Other firms we work with
- Marketing for plumbers
- Marketing for electricians
- Marketing for roofers
- Marketing for heating engineers
- Marketing for landscapers
- Marketing for carpenters and joiners
- Marketing for painters and decorators
- Marketing for handymen
- Marketing for kitchen and bathroom fitters
- Marketing for window and door fitters
Different trade? We work with most home-service trades. Tell us about yours.
Ready?
Let’s build you a lead generating machine.
Answer a few quick questions about your business and we’ll show you the plan and the price that fit. No hard sell.