More of the jobs you want, straight to your phone
Marketing for plumbing and heating companies
When a pipe bursts, people grab their phone and ring the first plumber they trust. We make sure that’s you: Google and Facebook adverts aimed at the plumbing jobs you want, in the towns you cover, with every enquiry checked and texted straight to you.
- Free setup
- Free website if you need one
- One client per trade per area
- Month 4 on us if we miss the goals
Our own research
Plumbers near us, in numbers
We looked up the 398 plumbing and heating firms with a website between Norwich, Peterborough and Lincoln. The typical one has 14 Google reviews, and 42% have fewer than 10. That’s the bar customers compare you against, and it’s lower than most people think.
- plumbing and heating firms with a website we looked up
- 398
- Google reviews for the typical one
- 14
- have fewer than 10 Google reviews
- 42%
- had a website that wouldn’t load, had no padlock or showed a warning
- 14%
From Google Maps listings for 3,182 trade businesses with a website between Norwich, Peterborough and Lincoln, checked by RareBear in September 2026. “Typical” means the one in the middle: half have fewer, half have more. Read the full research.
How your customers find a plumber
They pick up their phone and search. These are the kinds of things they type, and our adverts show you when they do.
- emergency plumber near me
- plumber in [your town]
- blocked drain
- leaking pipe repair
- bathroom plumber
- outside tap fitted
What they check before they ring
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Answering fast
Emergency customers ring the next name if you don’t pick up. Enquiries texted to your phone mean you can call back in minutes.
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Reviews
Most people check your Google reviews before they ring. We help you ask every customer for one and make them easy to find.
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The right registrations
If you do gas work, your Gas Safe number should be on your adverts and website. Customers look for it.
The year for plumbers
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Winter
Frozen and burst pipes, boiler breakdowns and no hot water. Call-out adverts get more budget in cold snaps.
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Spring
Plenty of people start planning a new bathroom after Christmas, so the new year into spring is a good time for install adverts.
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Summer
Fewer emergencies. A good time to push planned work, outside taps and boiler servicing.
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Autumn
Boiler services and heating checks before the cold, if you do gas work.
The plumbing jobs we can aim your adverts at
Choose the ones you want, and we leave out the rest.
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Emergency call-outs
Burst pipes, leaks and no water. The form asks whether water is leaking now, so the urgent jobs stand out on your phone.
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Bathroom installs
Planned work that people research for weeks. The adverts show bathrooms you’ve fitted, and the form asks when they want to start.
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Boilers and heating
Breakdowns, servicing and new boilers. Gas work is only advertised if you’re Gas Safe registered, and oil if you’re OFTEC registered, with your number on show.
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Drains and blockages
Quick jobs that come in all year. Some plumbers want plenty of them and some don’t, so they’re only advertised if you ask.
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Taps, toilets and small fixes
Good for filling gaps in the diary, or switched off altogether if you’d rather not.
What the enquiry form asks your customers
The answers arrive with the text, before you ring back.
- What’s the problem, or what do you want fitted?
- Is water leaking right now?
- Is your heating gas, oil or electric?
- When do you need it done?
- What’s your postcode?
- Can you add a photo?
How we set up adverts for plumbers
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Hours that match yours
Emergency adverts switch off when you stop taking calls and back on when you start, evenings and weekends included if you work them.
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A tight area for call-outs
Call-out adverts cover the area you can reach quickly. Planned work like bathrooms can reach further.
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A button that rings you
Someone with a leak wants to talk to a person, not fill in a form, so emergency adverts on mobiles lead with your number.
Websites and SEO for plumbers
A plumber website, free with every plan
Your number on every screen, emergency and planned work kept apart, and your Gas Safe number where people can see it.
Websites for plumbersSEO and GEO for plumbers
When someone nearby searches for a plumber, SEO is the work that helps you show up on Google and Google Maps, and GEO does the same for AI tools like ChatGPT. It starts with your Google profile and your reviews.
SEO for plumbersA real result
A roofing and exteriors company
- £4k
- spent on adverts
- £180k
- of work from the jobs they brought in
Google and Facebook adverts, with every call tracked. From the client’s own records.
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★★★★★
“Great communication from start to finish, completed task in set time frame. Will use again”
Rachel M., Google Ads client
100% job success and Top Rated Plus on Upwork, across 170 jobs
Everything else we do for plumbers
Every plan for plumbers is built from the same parts, enquiries first.
What’s included
- Adverts that bring in enquiries
- Every enquiry checked and texted to you
- More of the jobs you want
- Your own page with every enquiry
- A website, free if you need one
- Google, Maps and AI search
- Social posts that show you’re busy
Our promises
- Month 4 is on us. If we haven’t hit the goals we agree in writing by the end of month 3, month 4 of our fee is free while we put it right.
- One client per trade per area. While you’re with us, we won’t run adverts for another firm in your trade in your area.
- Free setup. Setup costs nothing when you sign up for 3 months, with a website included if you need one.
- Everything stays yours. Advert accounts and the website are in your name, and go with you if you leave.
One flat monthly fee with no VAT added, as we’re not VAT registered. Advert spend is paid straight to Google and Facebook. Three months to start, then 30 days’ notice.
Get your plan and priceFrequently asked questions
A few things people often ask. If you have other questions, just book a call.
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Can you run adverts just for emergency call-outs?
Yes. We aim adverts at whichever jobs you want, and we can set them to run only when you’re taking calls, so you’re not paying for enquiries at 3am you can’t answer.
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Can I advertise boiler and gas work?
If you’re Gas Safe registered, yes, and we put your registration where customers can see it. Only Gas Safe registered engineers can legally do gas work, so we won’t advertise gas jobs otherwise.
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Will I get time-wasters?
The enquiry form asks the questions that filter out the jobs you don’t want, such as work outside your area, so what reaches your phone has already been sorted.
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Can you show my call-out charge?
Yes, if you want to. Some plumbers put a call-out charge or a starting price on their website and adverts, which can cut down calls from people only shopping on price. It’s your choice.
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Do you work with plumbers outside Norfolk and Lincolnshire?
Yes. We work with plumbers across the UK, and the adverts cover whichever towns you choose.
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Do I still need Checkatrade?
That’s up to you. Some plumbers keep a directory listing alongside their own adverts and some drop it. The difference is that with your own adverts every enquiry comes to you alone, and the account is in your name.
Other firms we work with
- Marketing for electricians
- Marketing for roofers
- Marketing for builders
- Marketing for heating engineers
- Marketing for landscapers
- Marketing for carpenters and joiners
- Marketing for painters and decorators
- Marketing for handymen
- Marketing for kitchen and bathroom fitters
- Marketing for window and door fitters
Different trade? We work with most home-service trades. Tell us about yours.
Ready?
Let’s build you a lead generating machine.
Answer a few quick questions about your business and we’ll show you the plan and the price that fit. No hard sell.