Knowledge Base
Practical thinking on marketing, agencies, and the work behind the work. No filler, no clickbait — just things we've learned that might be useful to someone else.
Trades
What Google Local Services Ads are, how pay-per-lead works, what's changing in 2026 and 2027, and whether they suit a UK trade business better than normal Google Ads.
3 min read
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What makes the best marketing agency for tradesmen: the questions to ask, the red flags to watch for, how pricing usually works, and how to compare agencies before you sign.
5 min read
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We looked up 3,182 trade businesses between Norwich, Peterborough and Lincoln. The typical one has 6 Google reviews. The full figures, by trade and by town.
5 min read
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Is Checkatrade worth it? How Checkatrade, Bark, MyBuilder and the other alternatives work for UK trades, and when your own adverts make more sense.
4 min read
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Simple ways for UK trades to get more Google reviews without breaking Google's rules or the law: when to ask, how to ask, and what never to do.
3 min read
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Practical ways for UK trades to fill the diary with the jobs they actually want: picking your work, answering fast, reviews, Google, your website and adverts.
3 min read
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A step-by-step guide for UK tradespeople: set up a free Google Business Profile, get verified, and fill it in properly so local customers can find and trust you.
4 min read
Read articleAI
Most agencies are getting AI wrong. The Luddites pretend nothing has changed; the loudest pretend everything has. The right answer is somewhere in the middle.
4 min read
Read articlePPC
Meta Business Suite is genuinely one of the worst tools in modern marketing. Here's why it keeps breaking, and what to do instead.
5 min read
Read articlePPC
There's a whole industry of dodgy PPC sales companies targeting small trade businesses. Here's how they work — and what to look out for.
5 min read
Read articleAI
AI tools have changed how we communicate. People are writing to each other like they're prompting ChatGPT — and it's making collaboration worse.
4 min read
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